After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization:
“The extent of your influence reflects the value you provide to others”.
Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than not, our clout, influence, reach and salary depends on this key metric, the value metric. If you provide genuine value to those around you, be it in simple things as your ability to co-operate and be friendly, or your ability to bring in more business, you will be considered more valuable and be rewarded with money, attention and praise. The value metric is perhaps the most important metric out there.
Example: If someone has millions of twitter followers, it’s a reflection of the value they bring to the world. Enough people perceive that what they do or make is valuable and reward them accordingly. This logic can be applied to almost everything including what salary you are currently getting.
Live to serve
I think there’s room for a key shift in thinking from the old “how can the world serve me”, to “how can I provide maximum amount of value to the world?”. That applies to everything from your performance at work, to your status within your social network. You are rewarded according to how valuable you are to those around you. In social settings, if you are considered very valuable by your friends, it could mean getting the first invites to dinners and parties, and in the work place, it means the difference between getting promoted or not.
Success is serving others.
Your position in society is a direct reflection on the amount of value you contribute to the world. If you are in the blog- or twitter grind and have to work your ass of for each reader, ask if your content is providing the maximum amount of value to the world (within your capabilities, that is)? If you are only piggybacking others and adding to what’s already out there, you are not that valuable. (Harsh but true). In terms of content marketing, the best method is to find a creneau, a hole that nobody is filling and to provide quality content with a unique voice.
So? Now what? Try applying this piece of wisdom in your own life and witness the results. Try to answer the question: How can I provide the maximum amount of value to those around me? Align your business goals with providing value to others.